VUE Establishes Deeper Roots in China

enhanced distribution company, VUE China, to establish long-term market leadership position

Guangzhou, China – May 7th, 2018

At the upcoming Pro Light + Sound show in Guangzhou, VUE Audiotechnik will announce the next evolution of VUE China, a Shanghai-based independent distribution company with an enhanced technical sales and support operation for the Mainland China, Macau and Hong Kong markets.

The newly formed VUE China will assume responsibility for all sales, technical support and marketing from the prior VUE-owned VUE China organization. While independently owned and operated, VUE China will remain closely linked to VUE corporate and will play a key role in the Company’s long-range global growth plans.

With an extensive background in pro audio sales, an already-established Shanghai-based distribution and support infrastructure, and nationwide network of 100+ reps, Gu is sure to add immediate momentum to VUE’s Chinese market growth. And with deep financial backing, Gu plans to add additional talent to the Shanghai-based team in the coming months.

“VUE is a young brand but growing very fast against others in the industry,” said Gu. “I’m honored to have such a strong, long-term connection with VUE headquarters, and we are already establishing top-tier levels of exposure and service to match VUE’s outstanding technical innovation and product performance. My team is excited to bring an even brighter future for VUE in the Chinese pro audio market, and to make China a key component of the brand’s global growth.”

And to secure a footing in the Chinese touring market, VUE China deployed a VUE al-12 system at the April 30th world debut of Grammy Fest where headline act Pharrell Williams played to a sold-out crowd of more than 20,000 at the Chang-yang Music Theme Park in Beijing.

VUE China will launch its Mainland presence, and showcase the entire VUE product line, at in Hall 5.2, booth D52 at the ProLight + Sound Show in Guangzhou from May 10 – May 13, 2018.

VUE China President, Mr. Gu and Pharrell William’s FOH engineer, Kyle Hamilton, at soundcheck for Grammy Fest, 2018 in Beijing; April 30, 2018.

 From left to right, Ms. Shen (Rebecca), President of Operations, VUE China; Mr.Gu, VUE China President; Mr.Yuan (Derrick), VUE China President of Marketing & Sales; Mr. William XU, VUE corporate representative at Shanghai-based new VUE China office in March, 2018.


About VUE China

Based in Shanghai, VUE China is an independently owned distribution and market development company with exclusive rights to the VUE brand in Mainland China, Macau and Hong Kong. Through a nationwide team of 100 reps, and a Shanghai-based marketing and technical support team, VUE China provides technical support and service personnel, application engineering, and extensive in-house demo capabilities.